What Are the Challenges in Selling Nanotechnology Products?
Selling nanotechnology products comes with its own set of challenges. Firstly, the high level of technical complexity can make it difficult to explain the product features and benefits to non-specialist stakeholders. Secondly, regulatory hurdles and approval processes can be lengthy and complex, especially in sectors like healthcare and biotechnology. Overcoming these challenges requires thorough training, ongoing education, and a well-thought-out regulatory strategy.